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Brand Manager

LAWSGROUP was founded in 1975. With the motto of making quality clothing at reasonable costs and unparalleled turnaround time, the Group soon became one of the leading suppliers to some of the biggest apparel labels in the world. Living the same motto for over four decades now, LAWSGROUP stands as a huge player in the world of fast fashion, constantly delivering fashion concepts into the wardrobes for the masses.
LAWSGROUP’s business is including Retail and Property now.
H.I.T. is the foundation of the Laws Group culture. H.I.T. is:
  • Establish a positive working attitude, motivating yourself and others.
  • Maintain your eagerness, at the same time boosting your confidence so you can face any challenge at work and in life.
  • Keep a positive attitude and tackle any difficulties with a smile on your face.
  • Devote yourself to your work with passion, focus and adaptability. Enjoy your work.
  • Establish a good habit of communication, raising your communication skills and practice what you preach.
  • Maintain your honesty and communicate when appropriate. Accept objections and treat others with respect.
  • Remember that self-discipline and self-cultivation allows one to elevate above others and succeed. 
  • Strengthen team consciousness and teamwork
  • Establish enterprise cohesion power, generate synergies and set up our thoughts
  • Be result-oriented and create extraordinary achievements
The three values form the pillars to Laws Group's corporate culture and ensures its continued success and growth.

(This position is recruited by CoolJobz)

Brand Manager


  • Formulate the strategies to ensure effective Brand Communications (Promotions) and Brand Services (Experiences) for the shopping malls
  • Lead the branding initiatives and promotional campaigns for the shopping malls, tenants, and events
  • Liaise closely with Property Management to implement and deliver the core Brand Messages to both Tenants and Shoppers
  • Manage and lead the CRM program of the shopping malls to improve overall footfall, in-mall sales, and brand experiences
  • Liaise with tenants and other external parties to create and implement new branding/marketing/sales campaigns
  • Design innovative branding and marketing campaigns to enhance brand awareness and commercial benefits
  • Monitor market trends and formulate expansion plan and strategies for long-term growth and development


  • Degree in Marketing or related disciplines
  • Min. 5 years solid experience in branding, loyalty programmes and marketing activities in retail industry
  • Strong business acumen in analyzing marketing data, trends, making projection, developing and executing marketing plans, measuring effectiveness
  • Cross cultural background is preferred
  • Excellent Interpersonal Communication Skills and Presentation Skills
  • Excellent command of both spoken and written English and Chinese
  • Proficiency user in MS Office and Chinese Word Processing
  • Working on weekends is required
  • Candidate with less experience will be considered as Assistant Brand Manager


How to Apply:

Interested parties please press APPLYButton

(All Personal information will be used for recruitment purpose only)



+852 31884978 (By Phone)

recruit@cooljobz.com (By Email)



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