Loyalty Manager
At Cathay Pacific, we share one common aspiration: to be the world's best airline. We believe in looking for the best in our people, in working as a team, in doing the right thing by our shareholders and our communities.
With a global team, we offer a diverse range of career choices and opportunities - in the air, on the ground; in customer service, in the office; managerial or professional roles. Our team of great people each plays a key role to deliver the quality service that we are famous for.
Highlight
To work with the Regional Head of Marketing & Lifestyle, the local Cathay Pacific team and head office to grow the lifestyle business in local market.
Responsibilities
Business Strategy & Planning
- Implement business strategy in alignment with head office to meet the agreed lifestyle objectives, support lifestyle priorities and achieve the lifestyle growth and revenue targets
- Monitor and review business performance to meet strategic growth plan
- Propose new ideas and areas of improvement based on own knowledge of local market, research and available consumer insights and lead change to support future business strategy
- Control and monitor the relevant budget expenditures within the lifestyle team
Lifestyle Partnerships
- Develop local partnerships under the key lifestyle pillars, including payment, holidays, shopping, wellness and dining according to the region’s lifestyle objective to provide a network of partners to engage Cathay members through accrual and redemption propositions
- Manage relationship with partners and support operational requirements including commercial term negotiation, responding to partner enquiries and entering contracts with partner
- Negotiate commercial offers for marketing promotion and campaigns to increase awareness of local partner propositions
Redemption & Rewards
- Build awareness of usage of lifestyle redemption platforms including Cathay Shop and travel awards platform
Coordination with Local Team
- Work with local Cathay Pacific teams including digital sales, marketing and business development to expand Cathay’s travel and lifestyle propositions to local markets
Legal Compliance
- Work with legal team in headquarters and local legal counsel to operate the lifestyle business with compliance to local business and legal requirements, and facilitate the application of necessary licenses if needed
E&A
- Emergency and Accident and Crisis Response responsibilities as required
- Implement business strategy in alignment with head office to meet the agreed lifestyle objectives, support lifestyle priorities and achieve the lifestyle growth and revenue targets
- Monitor and review business performance to meet strategic growth plan
- Propose new ideas and areas of improvement based on own knowledge of local market, research and available consumer insights and lead change to support future business strategy
- Control and monitor the relevant budget expenditures within the lifestyle team
Lifestyle Partnerships
- Develop local partnerships under the key lifestyle pillars, including payment, holidays, shopping, wellness and dining according to the region’s lifestyle objective to provide a network of partners to engage Cathay members through accrual and redemption propositions
- Manage relationship with partners and support operational requirements including commercial term negotiation, responding to partner enquiries and entering contracts with partner
- Negotiate commercial offers for marketing promotion and campaigns to increase awareness of local partner propositions
Redemption & Rewards
- Build awareness of usage of lifestyle redemption platforms including Cathay Shop and travel awards platform
Coordination with Local Team
- Work with local Cathay Pacific teams including digital sales, marketing and business development to expand Cathay’s travel and lifestyle propositions to local markets
Legal Compliance
- Work with legal team in headquarters and local legal counsel to operate the lifestyle business with compliance to local business and legal requirements, and facilitate the application of necessary licenses if needed
E&A
- Emergency and Accident and Crisis Response responsibilities as required
Requirements
Academic Qualifications
- University degree in Marketing, Business Studies or related discipline
Knowledge, Skills, Training and Experience
- Minimum 4 years’ relevant working experience
- Candidate can come from backgrounds including marketing, ecommerce, banking and loyalty
- Experience and background in banking / payment, is advantageous
- Strong commercial mindset with good understanding of loyalty and rewards
- Excellent communication and problem solving skills
- Good marketing sense, good grasp and understanding of consumer insights.
- Excellent written and oral communication skills in English.
- Good team player and strong interpersonal skills, creative, dynamic and innovative
Independent, detail-oriented and able to work under pressure and meet tight deadline
All applicants must have the right to live and work in the UK.
- University degree in Marketing, Business Studies or related discipline
Knowledge, Skills, Training and Experience
- Minimum 4 years’ relevant working experience
- Candidate can come from backgrounds including marketing, ecommerce, banking and loyalty
- Experience and background in banking / payment, is advantageous
- Strong commercial mindset with good understanding of loyalty and rewards
- Excellent communication and problem solving skills
- Good marketing sense, good grasp and understanding of consumer insights.
- Excellent written and oral communication skills in English.
- Good team player and strong interpersonal skills, creative, dynamic and innovative
Independent, detail-oriented and able to work under pressure and meet tight deadline
All applicants must have the right to live and work in the UK.
Salary
Negotiable
Location
Validity
Expired