Regional Marketing Officer (SAMEA) (Mumbai, India)
At Cathay Pacific, we share one common aspiration: to be the world's best airline. We believe in looking for the best in our people, in working as a team, in doing the right thing by our shareholders and our communities.
With a global team, we offer a diverse range of career choices and opportunities - in the air, on the ground; in customer service, in the office; managerial or professional roles. Our team of great people each plays a key role to deliver the quality service that we are famous for.
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Role Introduction
To support the Marketing Manager and coordinate with local markets and agencies to adapt Head Office material for effective regional and local use. This role will support the South Asia, Middle East and Africa(SAMEA) Region.
To support the Marketing Manager and coordinate with local markets and agencies to adapt Head Office material for effective regional and local use. This role will support the South Asia, Middle East and Africa(SAMEA) Region.
Responsibilities
Revenue generation and campaigns
- Support in adapting Head Office campaigns to be effective in the local market
- Support the effectiveness of regional campaigns by checking local language and cultural considerations
- Leverage local contacts, insights and opportunities to drive additional revenue, develop new fare products, and segments
- Promote ancillary features to assist in revenue generation
Partnerships
- Work with agencies to deliver and execute marketing campaigns as required
- Brief local agencies to deliver campaign concepts through to production, execution and result evaluation as required
- Assist in devising partnerships aligned with global partnerships strategy to promote fares and ancillary revenue
Insights Gathering, Reporting and Collateral
- Provide the regional team with insights into regional monthly competitive intelligence on major news
- Raise local marketing collateral requirements to the Regional Head
- Ensure stock and orders of collateral is maintained to appropriate levels
Agency Management
- Prepare marketing briefs for local marketing materials/needs
Loyalty
- Devise and execute regional membership recruitment campaigns aligned with Head Office initiatives
Emergency and Accident
- Emergency and Accident and Crisis Response responsibilities as required
- Support in adapting Head Office campaigns to be effective in the local market
- Support the effectiveness of regional campaigns by checking local language and cultural considerations
- Leverage local contacts, insights and opportunities to drive additional revenue, develop new fare products, and segments
- Promote ancillary features to assist in revenue generation
Partnerships
- Work with agencies to deliver and execute marketing campaigns as required
- Brief local agencies to deliver campaign concepts through to production, execution and result evaluation as required
- Assist in devising partnerships aligned with global partnerships strategy to promote fares and ancillary revenue
Insights Gathering, Reporting and Collateral
- Provide the regional team with insights into regional monthly competitive intelligence on major news
- Raise local marketing collateral requirements to the Regional Head
- Ensure stock and orders of collateral is maintained to appropriate levels
Agency Management
- Prepare marketing briefs for local marketing materials/needs
Loyalty
- Devise and execute regional membership recruitment campaigns aligned with Head Office initiatives
Emergency and Accident
- Emergency and Accident and Crisis Response responsibilities as required
Requirements
Academic qualifications
- Graduation in any field is a minimum
- A diploma / Certification in a relevant business field would be an advantage
Knowledge, skills, training and experience
- Fluent in spoken and written English and local language (if applicable)
- 2-3 Years related (Marketing) work experience
- Ability to work under pressure and to tight deadlines, ensuring speed to market whilst maintaining the quality of work
- Capable of working on multiple projects simultaneously
- Communications style is naturally aligned with Cathay Pacific's style
** Candidates must have the legal right to live and work in India.
Sound like you? Then we’d love to hear from you. Please apply with a cover letter outlining your experience and demonstrating why you're interested in this role.
- Graduation in any field is a minimum
- A diploma / Certification in a relevant business field would be an advantage
Knowledge, skills, training and experience
- Fluent in spoken and written English and local language (if applicable)
- 2-3 Years related (Marketing) work experience
- Ability to work under pressure and to tight deadlines, ensuring speed to market whilst maintaining the quality of work
- Capable of working on multiple projects simultaneously
- Communications style is naturally aligned with Cathay Pacific's style
** Candidates must have the legal right to live and work in India.
Sound like you? Then we’d love to hear from you. Please apply with a cover letter outlining your experience and demonstrating why you're interested in this role.
Salary
Negotiable
Location
Validity
Expired