Digital Analyst, Performance Analytics
At Cathay Pacific, we share one common aspiration: to be the world's best airline. We believe in looking for the best in our people, in working as a team, in doing the right thing by our shareholders and our communities.
With a global team, we offer a diverse range of career choices and opportunities - in the air, on the ground; in customer service, in the office; managerial or professional roles. Our team of great people each plays a key role to deliver the quality service that we are famous for.
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Location: Hong Kong
Reports To: Assistant Manager Digital, Performance Analytics
This position is responsible to:
- Execute developed measurement framework for Cathay’s digital channels and recommend usage based on business needs
- Produce performance report on Adobe Analytics (online behavior, performance, targeting success, click-through) by customer, segment, market, product, channel and ensure customer data is enriched and available for cross channel usage
- Analyse and recommend refinement in Marketing Cloud experiment framework with the support of data analytics
Closing Date: 2022-09-14
Reports To: Assistant Manager Digital, Performance Analytics
This position is responsible to:
- Execute developed measurement framework for Cathay’s digital channels and recommend usage based on business needs
- Produce performance report on Adobe Analytics (online behavior, performance, targeting success, click-through) by customer, segment, market, product, channel and ensure customer data is enriched and available for cross channel usage
- Analyse and recommend refinement in Marketing Cloud experiment framework with the support of data analytics
Closing Date: 2022-09-14
Responsibilities
- Conduct digital analysis leveraging on both quantitative and qualitative data to generate insights for customer experience delivery and campaign execution
- Evaluate performance, identify trends and anomalies, and recommend usage based on business needs for Cathay’s digital platforms (e.g. Website, Mobile App, Booking Engine)
- Design reports and dashboards on monitoring campaign and customer experience performance
- Support Journey Orchestration team on evaluating campaign performance, such as email response and engagement rates on Marketing Cloud
- Work closely with IT team on suggesting metrics and online tracking requirements to ensure business needs are fulfilled
- Responsible for evangelising digital analytical tool usage among business units and sales offices, by designing user guides, delivering training curriculum and user support on tools such as Adobe Analytics
- Evaluate performance, identify trends and anomalies, and recommend usage based on business needs for Cathay’s digital platforms (e.g. Website, Mobile App, Booking Engine)
- Design reports and dashboards on monitoring campaign and customer experience performance
- Support Journey Orchestration team on evaluating campaign performance, such as email response and engagement rates on Marketing Cloud
- Work closely with IT team on suggesting metrics and online tracking requirements to ensure business needs are fulfilled
- Responsible for evangelising digital analytical tool usage among business units and sales offices, by designing user guides, delivering training curriculum and user support on tools such as Adobe Analytics
Requirements
- University degree in an analytical discipline, such as Business, Finance, Statistics, Economics, or Marketing
- Minimum 2 years of experience in digital, preferably in analytics area
- Hands-on experience with Adobe Analytics or Google Analytics with strong knowledge of data layers, tagging, variables and custom metric set up
- Experiences with data visualization tools such as Data Studio or QlikSense will be a plus
- Knowledge of digital technology and workflows that underpin digital analytics, such as, first- vs third-party cookies, omni-channel experience design and data integration preferred
- Strong quantitative skills with proven ability to demonstrate data interpretation capabilities
- Candidate with more experience may be considered as Senior Analyst
- Minimum 2 years of experience in digital, preferably in analytics area
- Hands-on experience with Adobe Analytics or Google Analytics with strong knowledge of data layers, tagging, variables and custom metric set up
- Experiences with data visualization tools such as Data Studio or QlikSense will be a plus
- Knowledge of digital technology and workflows that underpin digital analytics, such as, first- vs third-party cookies, omni-channel experience design and data integration preferred
- Strong quantitative skills with proven ability to demonstrate data interpretation capabilities
- Candidate with more experience may be considered as Senior Analyst
Salary
Negotiable
Benefits
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Validity
Expired