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Ancillaries Analyst

At Cathay Pacific, we share one common aspiration: to be the world's best airline. We believe in looking for the best in our people, in working as a team, in doing the right thing by our shareholders and our communities. With a global team, we offer a diverse range of career choices and opportunities - in the air, on the ground; in customer service, in the office; managerial or professional roles. Our team of great people each plays a key role to deliver the quality service that we are famous for.
Highlight
Location: Hong Kong
Reports to: Assistant Manager Ancillaries
The Ancillaries Analyst will support the Assistant Manager Ancillaries to manage a range
of air ancillary products including seats, baggages, wifi and etc. The ancillary product list
is refreshed regularly according to business needs.
Overall responsibilities include optimising pricing and performance of air ancillary
products, conducting revenue and sales analysis, driving optimisation initiatives and
supporting implementation of new product launch.

Closing Date: 2022-08-12
Responsibilities
Own and develop the assigned ancillary products, covering below responsibilities:
Product Proposition & Pricing Optimisation
1. Support Assistant Manager Ancillaries to prepare revenue budgets, conduct
pricing review, measure revenue performance and provide revenue reports on a
regular basis
2. Coordinate fare filing & pricing validation with relevant business units to ensure
timely and precise pricing distributions to all touchpoints.
3. Design data models and dashboards for tracking the revenue performance of air
ancillary products
4. Plan, conduct and review testing on business rules and pricing to optimise
revenue performance
5. Conduct research and benchmarking exercise to monitor competitors’ ancillary
product launch, strategies, partners and recommend new ancillary opportunities
to CX
6. Work with relevant business units to refine ancillary product proposition,
customer experience, pricing strategy, servicing flow and customer support
7. Set up policy to govern granting air ancillaries’ benefit and monitor the waiver
usage

Sales Marketing & Technical Enablement
1. Coordinate back-end development & service fulfilment with touchpoint owners
and IT
2. Assist to follow up any customers feedback or complaints gathered from insights
or customer touchpoints
3. Carry out UAT & enhancement plans, including tracking and fixing of product
defects, re-testing and monitor testing performance
4. Prepare product brief documents, content draft, relevant images, marketing
materials, campaign plan, etc. to promote the ancillary products
Requirements
- Degree holder preferably in Business Administration, Economics, Finance,
Accounting, Mathematics or Statistics disciplines;
- Prior working experience in quantitative analysis or product management is
preferable;
- Knowledge in using analytics query and data visualisation tool (e.g. Alteryx /
Qliksense) is a plus but not a must;
- Strong numerical and analytical skills with business acumen;
- Good communication skills with high standard of written and spoken English;
- A quick learner with the ability to work independently and as a team;
- Passionate, proactive and continue to excel;
- Excellent planning and organization skills and time management;
- Experience with other data management tools and systems is a definite advantage
Salary
Negotiable
Benefits
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