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Marketing Executive

At Cathay Pacific, we share one common aspiration: to be the world's best airline. We believe in looking for the best in our people, in working as a team, in doing the right thing by our shareholders and our communities. With a global team, we offer a diverse range of career choices and opportunities - in the air, on the ground; in customer service, in the office; managerial or professional roles. Our team of great people each plays a key role to deliver the quality service that we are famous for.
Highlight
Location: Hong Kong
Reports to: Marketing Manager
The Marketing Executive is accountable for producing and delivering world class marketing solutions for the Cathay programme and the partners. The role is responsible for formulating industry specific marketing strategies and conceptualising & delivering marketing activity across all Cathay and Asia Miles’ touchpoints and will be working closely with marketing agencies on content development, etc.

Closing Date: 2022-07-11
Responsibilities
- Implement marketing campaigns with the purpose of supporting our business partners’ marketing requirements and the company’s business objective
- Assist in designing and implementing marketing campaigns via multiple channels including eDM, social media, digital paid media and key opinion leaders (KOL), etc. 
- Manage content for marketing campaigns, ensuring it is delivering the brand promise and adhering to brand guidelines
- Collaborate with internal stakeholders, such as Data Analytics, Business Development and Channel Marketing, for the planning and execution of marketing initiatives
- Identify the right target market segmentation and design campaign workflow with marketing tool to deploy email marketing campaigns
- Prepare post campaign reports to monitor and evaluate campaign effectiveness. 
- Collaborate with internal and external teams to analyse campaign results, collecting member behaviour insights and share with partners for future marketing initiatives
Requirements
- University degree in Marketing, Communications, Business or other related discipline
- 2-3 years of relevant content development and/or marketing campaign management experience
- Experience in eCommerce, Advertising/Media agencies will be an advantage
- Experience in Digital Marketing (eDM, social media marketing) and vendor management required
- Must have good analytical, data management and project management skills
- Knowledge in using database management software and campaign management tool (Adobe Campaign/Marketing Cloud) will be a plus but not a must
- Knowledge in marketing landscape in finance service, insurance, or ecommerce space will be highly preferred
- Strong interpersonal and communications skills
Salary
Negotiable
Benefits
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Salary 1,000 - 100,000 Per Month

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