Assistant Marketing Manager - Insurance
At Cathay Pacific, we share one common aspiration: to be the world's best airline. We believe in looking for the best in our people, in working as a team, in doing the right thing by our shareholders and our communities.
With a global team, we offer a diverse range of career choices and opportunities - in the air, on the ground; in customer service, in the office; managerial or professional roles. Our team of great people each plays a key role to deliver the quality service that we are famous for.
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Location: Hong Kong
Reports to: Marketing Manager
The Assistant Marketing Manager is accountable for producing and delivering world class marketing solutions for the Cathay lifestyle programme and the partners. The role is responsible for conceptualising & delivering marketing activity across all Cathay and Asia Miles’ touchpoints as well as partner channels. This person will play a major role and assist manager in formulating and implementing marketing plans, devising campaign and communication mix to grow customer lifetime value.
Closing Date: 2022-06-06
Reports to: Marketing Manager
The Assistant Marketing Manager is accountable for producing and delivering world class marketing solutions for the Cathay lifestyle programme and the partners. The role is responsible for conceptualising & delivering marketing activity across all Cathay and Asia Miles’ touchpoints as well as partner channels. This person will play a major role and assist manager in formulating and implementing marketing plans, devising campaign and communication mix to grow customer lifetime value.
Closing Date: 2022-06-06
Responsibilities
- Assist with Manager in developing the pillar marketing strategy and planning.
- Develop and implement marketing campaigns that blend strategic member segmentinsights with creative concepts using well-honed project management skills.
- Collaborate with internal teams to develop personalised programmes and promotions that promote synergy of multiple categories offer design.
- Bring innovative ideas and orchestrate with the different stakeholders through experimentation and iteration.
- Discover business / market insights, in conjunction with the Analytics, Digital Experience & Performance and Channel Team, at various stages - from campaign planning, execution and post-campaign analysis.
- Prepare insightful and actionable brief to marketing communication agency and drive quality output to archive defined business and marketing objectives.
- Monitor campaign budgets & results to ensure all campaigns have a positive ROI and minimal variance against targeted forecasting.
- Coach and supervise Marketing Executive in daily routine for quality output.
- Develop and implement marketing campaigns that blend strategic member segmentinsights with creative concepts using well-honed project management skills.
- Collaborate with internal teams to develop personalised programmes and promotions that promote synergy of multiple categories offer design.
- Bring innovative ideas and orchestrate with the different stakeholders through experimentation and iteration.
- Discover business / market insights, in conjunction with the Analytics, Digital Experience & Performance and Channel Team, at various stages - from campaign planning, execution and post-campaign analysis.
- Prepare insightful and actionable brief to marketing communication agency and drive quality output to archive defined business and marketing objectives.
- Monitor campaign budgets & results to ensure all campaigns have a positive ROI and minimal variance against targeted forecasting.
- Coach and supervise Marketing Executive in daily routine for quality output.
Requirements
- 5-7 years of relevant marketing experience and preferably with a B2C marketing focus. Advertising / eCommerce / media background would be advantageous.
- Solid experience in insurance, eCommerce or retail space.
- Strong digital marketing experience & managing agencies essential. Proficiency in segment-based communication, targeting, testing strategies & implementation.
- Highly organized, able to work independently and can make decisions & recommendation intelligently.
- Analytically focused yet creatively wired to create relevant marketing campaigns to engage members and generate pipeline for partners. Must be able to present and visualize performance metrics from relevant perspectives and for all programs.
- Knowledge in marketing automation / campaign management tool (Adobe Campaign, Sales Force) will be a plus but not a must.
- Knowledge of marketing within Hong Kong and regional markets a big advantage.
- Excellent written & verbal communications skills in both Chinese & English including presentation, writing and delivery. Fluency in Mandarin would be helpful.
- Solid experience in insurance, eCommerce or retail space.
- Strong digital marketing experience & managing agencies essential. Proficiency in segment-based communication, targeting, testing strategies & implementation.
- Highly organized, able to work independently and can make decisions & recommendation intelligently.
- Analytically focused yet creatively wired to create relevant marketing campaigns to engage members and generate pipeline for partners. Must be able to present and visualize performance metrics from relevant perspectives and for all programs.
- Knowledge in marketing automation / campaign management tool (Adobe Campaign, Sales Force) will be a plus but not a must.
- Knowledge of marketing within Hong Kong and regional markets a big advantage.
- Excellent written & verbal communications skills in both Chinese & English including presentation, writing and delivery. Fluency in Mandarin would be helpful.
Salary
Negotiable
Benefits
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Location
Validity
Expired