Digital Sales Executive
At Cathay Pacific, we share one common aspiration: to be the world's best airline. We believe in looking for the best in our people, in working as a team, in doing the right thing by our shareholders and our communities.
With a global team, we offer a diverse range of career choices and opportunities - in the air, on the ground; in customer service, in the office; managerial or professional roles. Our team of great people each plays a key role to deliver the quality service that we are famous for.
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Company Description
Let your passion fly! We’re proud to be one of the world’s leading airlines. Our reputation is built on a long track record of success, an ongoing commitment to our home Hong Kong, and on the delivery of customer service that’s straight from the heart. All of this is possible due to our talented people who share our passion for aviation and our commitment to being the best. Join us and discover just how far you can go! Be part of the Cathay Pacific family and join a dynamic team culture working for one of the world's Top 10 Global Airlines.
Location: Sydney, Australia
Role Introduction
We are looking for an enthusiastic and self-motivated Digital Sales Executive with a passion for eCommerce to join the ANZ Marketing Team with our Sydney office in Barangaroo.
Acting as the local website content champion, you will form part of a high performing team who care deeply about our customers and brand. Your main duties focus on the website content and development, ecommerce optimisation, local web-based campaign and UX implementation, and conduct analysis to further optimise digital channel results.
Let your passion fly! We’re proud to be one of the world’s leading airlines. Our reputation is built on a long track record of success, an ongoing commitment to our home Hong Kong, and on the delivery of customer service that’s straight from the heart. All of this is possible due to our talented people who share our passion for aviation and our commitment to being the best. Join us and discover just how far you can go! Be part of the Cathay Pacific family and join a dynamic team culture working for one of the world's Top 10 Global Airlines.
Location: Sydney, Australia
Role Introduction
We are looking for an enthusiastic and self-motivated Digital Sales Executive with a passion for eCommerce to join the ANZ Marketing Team with our Sydney office in Barangaroo.
Acting as the local website content champion, you will form part of a high performing team who care deeply about our customers and brand. Your main duties focus on the website content and development, ecommerce optimisation, local web-based campaign and UX implementation, and conduct analysis to further optimise digital channel results.
Responsibilities
- Coordinate and execute tactical promotions, ongoing fares, non-air products, and content loading on cathaypacific.com/au to maximise digital sales channel revenue
- Optimise onsite content and offers to ensure best possible SEO performance
- Create, test and optimise appealing summary and product landing pages, images and banners to maximise user engagement and sales coversions
- Optimise website performance according to CRO principles
- Lead content development and the test and learn program for email newsletters and website activity
- Drive the execution and performance of email marketing activity such as EDM planning, subscriber recruitment and data management
- Optimise onsite content and offers to ensure best possible SEO performance
- Create, test and optimise appealing summary and product landing pages, images and banners to maximise user engagement and sales coversions
- Optimise website performance according to CRO principles
- Lead content development and the test and learn program for email newsletters and website activity
- Drive the execution and performance of email marketing activity such as EDM planning, subscriber recruitment and data management
Requirements
- 1-2 years' experience in a similar role is preferable
- Strong PC literacy including Adobe Experience Manager and Salesforce Marketing Cloud
- A solid understanding of ecommerce and broader digital landscape
- Experience navigating and interrogating Google Analytics
- A demonstrable passion for digital and commerce
- Strong literacy skills, including copywriting and the ability to adhere to brand and tone of voice
- Strong numeracy skills and experience of working with data to tell a story, including copywriting, editing and image editing for different format and channels
- Adapts to and embraces constant change
- Graduation in any field is a minimum
- Digital experience including website management, analytics, and Adobe Experience Manager
- Strong PC literacy including Adobe Experience Manager and Salesforce Marketing Cloud
- A solid understanding of ecommerce and broader digital landscape
- Experience navigating and interrogating Google Analytics
- A demonstrable passion for digital and commerce
- Strong literacy skills, including copywriting and the ability to adhere to brand and tone of voice
- Strong numeracy skills and experience of working with data to tell a story, including copywriting, editing and image editing for different format and channels
- Adapts to and embraces constant change
- Graduation in any field is a minimum
- Digital experience including website management, analytics, and Adobe Experience Manager
Salary
Negotiable
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