Marketing Manager Taiwan
At Cathay Pacific, we share one common aspiration: to be the world's best airline. We believe in looking for the best in our people, in working as a team, in doing the right thing by our shareholders and our communities.
With a global team, we offer a diverse range of career choices and opportunities - in the air, on the ground; in customer service, in the office; managerial or professional roles. Our team of great people each plays a key role to deliver the quality service that we are famous for.
Highlight
To develop and execute local marketing campaigns to boost traffic and increase direct sales revenue to achieve and exceed target.
Responsibilities
Revenue Generation and Campaigns
-Adapt Head Office campaigns to be effective in the local market
-Ensure effectiveness of local campaigns by checking local language and cultural considerations to achieve the desired result
-Actively leverage local contacts, insights and opportunities to drive additional revenue, develop new fare products, and segments
-Actively promote ancillary features to generate additional revenue
Partnerships
-Build and maintain partnerships aligned with the global partnerships strategy to promote fares and ancillary revenue
-Partner with local agencies to deliver campaign concepts through to production, execution including analysing the results and identifying areas for improvement
Insights Gathering, Reporting and Collateral
-Provide the regional team with insights into regional monthly competitive intelligence on major news
-Raise local marketing collateral requirements to the Regional Head
-Ensure stock and orders of collateral is maintained to appropriate levels
Agency Management
-Prepare marketing briefs for local marketing materials / needs
Loyalty
-Devise and execute regional membership recruitment and engagement campaigns
Social Media
-Assist to manage the social media content strategy and report on engagement and performance of social channels as required
People Development and Performance Management
-Lead, support and encourage own team to achieve success
-Build a strong and motivated team, ensuring the right organisational structure and the right people are in place to foster positive team spirit and facilitate teamwork
-Supervise and mentor direct reports, encouraging effective collaboration
-Demonstrate leadership and lead by example in accordance with Cathay’s core values
-Develop employees with high potential and identify learning opportunities to ensure appropriate training and development
-Maintain active and ongoing dialogue in relation to employee goals and individual performance
-Actively engage with employees to enhance communication and their understanding of department goals
-Enhance the employee experience in line with the role level and the internal brand promise
E&A
-Emergency and Accident and Crisis Response responsibilities as required
-Adapt Head Office campaigns to be effective in the local market
-Ensure effectiveness of local campaigns by checking local language and cultural considerations to achieve the desired result
-Actively leverage local contacts, insights and opportunities to drive additional revenue, develop new fare products, and segments
-Actively promote ancillary features to generate additional revenue
Partnerships
-Build and maintain partnerships aligned with the global partnerships strategy to promote fares and ancillary revenue
-Partner with local agencies to deliver campaign concepts through to production, execution including analysing the results and identifying areas for improvement
Insights Gathering, Reporting and Collateral
-Provide the regional team with insights into regional monthly competitive intelligence on major news
-Raise local marketing collateral requirements to the Regional Head
-Ensure stock and orders of collateral is maintained to appropriate levels
Agency Management
-Prepare marketing briefs for local marketing materials / needs
Loyalty
-Devise and execute regional membership recruitment and engagement campaigns
Social Media
-Assist to manage the social media content strategy and report on engagement and performance of social channels as required
People Development and Performance Management
-Lead, support and encourage own team to achieve success
-Build a strong and motivated team, ensuring the right organisational structure and the right people are in place to foster positive team spirit and facilitate teamwork
-Supervise and mentor direct reports, encouraging effective collaboration
-Demonstrate leadership and lead by example in accordance with Cathay’s core values
-Develop employees with high potential and identify learning opportunities to ensure appropriate training and development
-Maintain active and ongoing dialogue in relation to employee goals and individual performance
-Actively engage with employees to enhance communication and their understanding of department goals
-Enhance the employee experience in line with the role level and the internal brand promise
E&A
-Emergency and Accident and Crisis Response responsibilities as required
Requirements
Nationality
-Taiwan Permanent Resident or Taiwan Employment Gold Card holder
-People with Taiwan indigenous status are welcome.
Academic Qualifications
-University degree of above
-College graduation as a minimum
-Certification in a Marketing
Knowledge, Skills, Training and Experience
-At least two years’ recent experience in a marketing field
-Fluent in spoken and written English and local language (if applicable)
-Experience in leading a team to success in a target driven environment
-Ability to work under pressure and to tight deadlines, ensuring speed to market whilst maintaining quality of work
-Capable of working on multiple projects simultaneously
-Communications style is naturally aligned with Cathay Pacific's style
-Ability to cope with constant change
-Taiwan Permanent Resident or Taiwan Employment Gold Card holder
-People with Taiwan indigenous status are welcome.
Academic Qualifications
-University degree of above
-College graduation as a minimum
-Certification in a Marketing
Knowledge, Skills, Training and Experience
-At least two years’ recent experience in a marketing field
-Fluent in spoken and written English and local language (if applicable)
-Experience in leading a team to success in a target driven environment
-Ability to work under pressure and to tight deadlines, ensuring speed to market whilst maintaining quality of work
-Capable of working on multiple projects simultaneously
-Communications style is naturally aligned with Cathay Pacific's style
-Ability to cope with constant change
Salary
Negotiable
Benefits
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Employment Type
Qualification
Career Level
Min. Yrs. of Experience
2
Location
Validity
Expired