Employer Branding Specialist
At Cathay Pacific, we share one common aspiration: to be the world's best airline. We believe in looking for the best in our people, in working as a team, in doing the right thing by our shareholders and our communities.
With a global team, we offer a diverse range of career choices and opportunities - in the air, on the ground; in customer service, in the office; managerial or professional roles. Our team of great people each plays a key role to deliver the quality service that we are famous for.
Highlight
The jobholder is accountable for contributing to projects associated with the employer branding of Cathay Pacific across all talent attraction channels, and for ensuring our candidate and onboarding processes contribute to a world-class, signature experience for Cathay.
In addition, the jobholder is accountable for supporting the development of a strong talent pipeline through working on global, regional and local talent sourcing, segmentation and talent community management strategies as directed.
In addition, the jobholder is accountable for supporting the development of a strong talent pipeline through working on global, regional and local talent sourcing, segmentation and talent community management strategies as directed.
Responsibilities
-Assist the Talent Attraction & Employer Branding Manager in developing and implementing employer branding strategies for all employee groups locally and globally and to create and maintain a strong employer brand that aligns with our Employee Value Proposition.
-Support the development of compelling employer branding content, including job advertisements, employee testimonials, videos, blog posts, social media campaigns.
-Support the planning and execution of external talent acquisition events and employer branding campaigns with recruitment channels and marketing agency partners (including job fairs and social media campaigns) to attract talent to key roles.
-Manage the performance data of online and offline campaigns given by marketing agencies and recruitment channels and provide regular reports highlighting key metrics for management’s evaluation on the performance and success of respective campaigns.
-Provide support to the Manager and Assistant Manager on projects to maintain a high impact candidate experience with a focus on a best-in-class execution at every touch point
-Support the development of compelling employer branding content, including job advertisements, employee testimonials, videos, blog posts, social media campaigns.
-Support the planning and execution of external talent acquisition events and employer branding campaigns with recruitment channels and marketing agency partners (including job fairs and social media campaigns) to attract talent to key roles.
-Manage the performance data of online and offline campaigns given by marketing agencies and recruitment channels and provide regular reports highlighting key metrics for management’s evaluation on the performance and success of respective campaigns.
-Provide support to the Manager and Assistant Manager on projects to maintain a high impact candidate experience with a focus on a best-in-class execution at every touch point
Requirements
-Bachelor's Degree in Marketing, Human Resources, Communications or Business is desirable
-Minimum 3 years of working experience in Marketing, Event Management, HR or Talent Acquisition
-Knowledge of Adobe Photoshop and Illustrator is advantageous
-Experience in creating and executing strong candidate and employee experiences
-Previous experience or exposure to employer branding and talent attraction strategies
-Strong interpersonal / listening, customer service and collaboration skills required
-Excellent written and oral English communication skills, Chinese advantageous
-Minimum 3 years of working experience in Marketing, Event Management, HR or Talent Acquisition
-Knowledge of Adobe Photoshop and Illustrator is advantageous
-Experience in creating and executing strong candidate and employee experiences
-Previous experience or exposure to employer branding and talent attraction strategies
-Strong interpersonal / listening, customer service and collaboration skills required
-Excellent written and oral English communication skills, Chinese advantageous
Salary
Negotiable
Benefits
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Employment Type
Qualification
Career Level
Min. Yrs. of Experience
3
Location
Validity
Expired