Digital Sales Analyst
At Cathay Pacific, we share one common aspiration: to be the world's best airline. We believe in looking for the best in our people, in working as a team, in doing the right thing by our shareholders and our communities.
With a global team, we offer a diverse range of career choices and opportunities - in the air, on the ground; in customer service, in the office; managerial or professional roles. Our team of great people each plays a key role to deliver the quality service that we are famous for.
Highlight
The Digital Sales Analyst is responsible for analysing sales performance and user behaviour data in the direct sales channel / Cathay Pacific website(s). This role supports the direct sales team and the broader marketing and commercial teams in executing our overall commercial strategy, incorporating broader market strategies and plans, as well as the reporting and analysis required to deliver on regional digital sales objectives
Responsibilities
- Key Responsibilities and Tasks
Proactively collect and interpret daily, weekly and monthly data using all data tools available to provide consultancy and challenge to the digital sales team to ensure the channel is properly monitored, with areas of improvement identified.
Analyze and identify performance trends, historical patterns, user behavior and opportunities in the direct channel to highlight gaps to regional and head office teams.
Translate trends, patterns and opportunities into actionable items for the regional digital sales team.
Working alongside channel specialists, the regional leadership team, and regional digital sales team, conduct ad-hoc studies on potential new business needs and newly identified market challenges.
Define optimal regional data collection, reporting and analytical processes in close collaboration with regional business development team.
Become an expert on the suite of data analysis tools available to Cathay Pacific and mentor the wider team on their application and use.
Conduct comprehensive regional level analytics and proactively identify synergies between direct sales channel data and broader Cathay Pacific performance data/metrics.
Conduct tracking and measurement of direct channel KPIs and communicate to the broader team.
Conduct other reporting and analysis as required.
Support campaign activities for the region as needed, including but not limited to website content management, social media and partnership/vendor relations.
- Emergency & Accident
Emergency and Accident and Crisis response responsibilities as required
Proactively collect and interpret daily, weekly and monthly data using all data tools available to provide consultancy and challenge to the digital sales team to ensure the channel is properly monitored, with areas of improvement identified.
Analyze and identify performance trends, historical patterns, user behavior and opportunities in the direct channel to highlight gaps to regional and head office teams.
Translate trends, patterns and opportunities into actionable items for the regional digital sales team.
Working alongside channel specialists, the regional leadership team, and regional digital sales team, conduct ad-hoc studies on potential new business needs and newly identified market challenges.
Define optimal regional data collection, reporting and analytical processes in close collaboration with regional business development team.
Become an expert on the suite of data analysis tools available to Cathay Pacific and mentor the wider team on their application and use.
Conduct comprehensive regional level analytics and proactively identify synergies between direct sales channel data and broader Cathay Pacific performance data/metrics.
Conduct tracking and measurement of direct channel KPIs and communicate to the broader team.
Conduct other reporting and analysis as required.
Support campaign activities for the region as needed, including but not limited to website content management, social media and partnership/vendor relations.
- Emergency & Accident
Emergency and Accident and Crisis response responsibilities as required
Requirements
- Diploma or certificate (in a related Sales, Marketing or Business field) is preferred
- A minimum of 2 years of relevant experience in ecommerce or marketing data analysis
- A minimum of 5 years of experience, preferably in aviation, travel, tourism is an asset
- Expert knowledge of Excel and Google Analytics
- Knowledge of Adobe Analytics, QlikView and QlikSense is an asset
- Proficient user of Microsoft Office suite including Teams, Word, PowerPoint
- Experience with Adobe Experience Manager (or any CMS) and Salesforce Marketing Cloud advantageous, but not required
- Demonstrable experience in working in a campaign environment, understand timing and rollout in relation to timely reporting
- Comfortable with a test and learn approach with a focus on continuous improvement
- Good presentation, forward planning and time management skills
- Must be self-driven with a passion for data analysis
- Superior problem-solving and interpersonal skills
- Effective verbal and written communication skills with an ability to adapt communication style to suit different audiences across our global team
- Ability to travel 10% of the time (when global travel resumes)
- Must be willing to work from San Francisco or Vancouver office as required
- Must be willing and able to travel overseas and within the Americas
- COVID-19 Vaccination policy
- Must have the permanent legal right to live and work in USA
- A minimum of 2 years of relevant experience in ecommerce or marketing data analysis
- A minimum of 5 years of experience, preferably in aviation, travel, tourism is an asset
- Expert knowledge of Excel and Google Analytics
- Knowledge of Adobe Analytics, QlikView and QlikSense is an asset
- Proficient user of Microsoft Office suite including Teams, Word, PowerPoint
- Experience with Adobe Experience Manager (or any CMS) and Salesforce Marketing Cloud advantageous, but not required
- Demonstrable experience in working in a campaign environment, understand timing and rollout in relation to timely reporting
- Comfortable with a test and learn approach with a focus on continuous improvement
- Good presentation, forward planning and time management skills
- Must be self-driven with a passion for data analysis
- Superior problem-solving and interpersonal skills
- Effective verbal and written communication skills with an ability to adapt communication style to suit different audiences across our global team
- Ability to travel 10% of the time (when global travel resumes)
- Must be willing to work from San Francisco or Vancouver office as required
- Must be willing and able to travel overseas and within the Americas
- COVID-19 Vaccination policy
- Must have the permanent legal right to live and work in USA
Salary
Negotiable
Location
Validity
Expired