At Cathay Pacific, we share one common aspiration: to be the world's best airline. We believe in looking for the best in our people, in working as a team, in doing the right thing by our shareholders and our communities.
With a global team, we offer a diverse range of career choices and opportunities - in the air, on the ground; in customer service, in the office; managerial or professional roles. Our team of great people each plays a key role to deliver the quality service that we are famous for.
The Customer Relationship & Retail (CRR) department of the Cathay Group brings together the best of the Group’s collective culture to work on innovations and initiatives that will deliver value to both our customers and shareholders. It manages the Cathay Membership Programme and spearheads the Group’s non-air propositions.
This role of the Assistant Programme Proposition Manager is to assist the Programme Proposition Manager to formulate the proposition for Cathay membership programme such status qualifying criteria and member benefits. They are responsible for ensuring the programme proposition is competitive, develop recommendations and implement propositions that make it a leading travel lifestyle programme.
-Responsible for ongoing monitoring and reviewing the loyalty programme proposition to ensure its competitiveness.
-Work closely with the Programme Proposition Manager and senior stakeholders to understand the organisation’s priorities and issues across CRM, commercial and operation teams, and effectively develop the programme strategy.
-Provide support in developing of business cases and succinctly convey the context and purpose, requirements, benefits, investment, ROI and implementation plan.
-Prepare presentations, adapting messages and style based on different audiences and objectives, to communicate recommendations and facilitate decision-making for senior stakeholders.
-Implement proposition changes (covering people, processes, and systems) and be comfortable with independently coordinating changes across multiple stakeholder groups.
-University degree from a top-tier programme in relevant disciplines.
-Minimum of 3 years of work experience in a leading strategy consulting firm, corporate strategy role, or management trainee programme, with a demonstrated track record of achievements and results.
-Distinctive strategic thinking and problem-solving abilities, along with strong analytical skills, and sound business judgment.
-Customer-focused mindset, catering to both internal and external customers.
-Proven ability to influence others and deliver tangible business results.
-Ability to learn quickly and independently.
-Highly motivated, creative, dynamic and innovative team player.
-Excellent written and verbal communication skills in both Chinese and English, including proficiency in presentation writing and delivery.
-Experience in CRM or loyalty programmes preferred.
-Experience in data analytics and visualisation tools (e.g. Alteryx, Power BI, QlikSense, or Tableau) preferred.
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Min. Yrs. of Experience